Pakistani entrepreneurs have been urged to develop international standard brand products to capture open global markets by fully exploiting indigenous potentials, expertise and resources.
Talking to a delegation of exporters and traders, in Lahore on Sunday, President SAARC Chambers and Chairman United Business Group Iftikhar Ali Malik said it was high time for Pakistani entrepreneurs, corporate sector, especially younger business magnates, to focus on developing brands.
He said vertical integration and institutional network were to be strengthened on modern scientific lines to meet the future challenges of global marketing.
He said Pakistan was producing some of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them under its own brands.
Source: Radio Pakistan